Sanuk…
A never-ending party for your feet!
Origin & Founder
Founded in 1997 in Southern California by Jeff Kelley. The initial inspiration came from crafting a pair of sandals using indoor-outdoor carpet and recycled inner tubes.
The name "Sanuk" comes from Thai, meaning "fun"—a nod to the brand’s light-hearted, laid-back ethos.
Coast & Cottage Choice of Interviews… Sanuk 25th Anniversary: Interview with Founder Jeff Kelley
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Mission & Brand Philosophy
Sanuk's core mission: “make people smile”—literally putting a "party for your feet" into every design.
The brand embraces sustainable practices—utilizing natural, recycled, and vegan materials including hemp—and supports environmental causes such as partnerships with the Surfrider Foundation.
Growth & Innovations
Known for quirky features like the Yoga Mat Sandal, which won SIMA’s “Footwear Product of the Year” in 2010—a signature product that embodies their focus on comfort and innovation.
Sanuk has earned a reputation for whimsical design touches—fans often note the embossed smiley faces on the soles, which leave happy prints behind.
Corporate Moves
In 2011, Sanuk was acquired by Deckers Outdoor Corporation (now Deckers Brands), joining a portfolio that includes UGG, Teva, Hoka, and Koolaburra.
In August 2024, Lolë Brands (a Canadian activewear company) acquired Sanuk from Deckers for an undisclosed amount.
These are brands celebrated in 2025 for their fashion-forward designs, comfort, and performance:
Havaianas: A perennial favorite, known for durable rubber, colorful designs; championed by celebrities and fashion media ByrdieMarie ClaireVogue.
Reef: Praised for cushioning and support, with popular models like the Solana achieving standout reviews People.com Byrdie.
OluKai: Frequently recognized in 2025 gear reviews as a cult favorite with water-friendly designs Outdoor Gear LabGearJunkie.
Teva, Birkenstock, Chaco, Astral, Sanuk, Crocs: Consistently top-rated by outlets like GearJunkie, Travel + Leisure, People, and others for comfort, support, and durability GearJunkieTravel + LeisurePeople.com Best Walking FeetTrailspace.
Hari Mari, Archies, and Massimo Dutti: Noted by GQ for delivering premium comfort and varying price points—from budget-friendly to luxury GQ.
