Nourison Home… for the Best Rugs
Nourison Home has become a one-stop destination for area rugs, broadloom carpet, and home accents. With millions of items in stock and ready to ship, the brand makes it easy to find the perfect finishing touch for any space—whether it’s outdoor rugs and pillows to brighten a patio or porch, boho and farmhouse pillows to add layers of comfort, or hallway and kitchen runners to bring definition to narrow spaces.
Nourison Home: A Story Woven in Threads
A Legacy That Began with a Vision
In 1980, three brothers—Paul, Alex, and Stephen Peykar—set out in New York City with a simple yet ambitious dream: to bring the beauty of hand-knotted carpets from faraway looms into American homes. What began as a niche importing business soon became a name whispered with respect in design showrooms. By the mid-1980s, Nourison had already carved its place as a tastemaker, blending Old World traditions with modern sensibilities.
Innovation in Every Era
The decades that followed read like a chronicle of textile innovation. In the 1990s, the company introduced silken weaves and the patented Nourmak technique, giving rugs a depth and texture that felt almost sculpted underfoot. The Nourison 2000 series became a design icon, dressing living rooms in patterns that echoed centuries-old Persian artistry while feeling fresh for contemporary homes.
By the early 2000s, the brand expanded its reach with machine-made lines and broadloom carpets, proving that luxury and accessibility could live side by side. Each collection reflected a meticulous attention to detail—hand-embossed patterns, layered textures, and palettes drawn from both classic motifs and emerging trends.
Calvin Klein
Beyond Rugs: A Home Philosophy
As the brand matured, so too did its vision. In 2011, Nourison unveiled a permanent New York showroom, opening its doors to designers and homeowners eager to step into its world of color and craft. Sustainability soon wove its way into the company’s story: solar panels atop the New Jersey headquarters now generate enough energy to power its creative heartbeat for decades to come.
In 2023, the company embraced a new chapter under the name Nourison Home—a reflection of its broader offerings in rugs, carpets, bedding, lighting, and home accents. The name change was more than cosmetic; it marked an evolution from a rug maker to a holistic home lifestyle brand.
Christopher Guy
Why It Matters Today
What sets Nourison Home apart isn’t only the beauty underfoot, but the quiet reassurance it brings: that every room deserves warmth, craftsmanship, and a touch of timeless elegance. In a world of fast décor, their collections remind us that a well-made rug can anchor a space, tell a story, and be passed from one generation to the next.
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