Joyce Rey began her real estate journey in 1974. Just roughly a year into her career, she struck success almost immediately when she sold her first luxury home to the late heiress Christina Onassis, the only daughter of Greek shipping magnate Aristotle Onassis. She joined the ranks of Coldwell Banker Global Luxury in 1975.

Few real estate professionals rival Joyce Rey in accolades, career sales, or professional mastery.

A record-breaking, award-winning agent, Rey’s portfolio includes some of the most prestigious and valuable properties in Beverly Hills and beyond—among them Owlwood, Pickfair, La Belvedere, Green Acres, and the Chartwell Estate.

With over $6 billion in career sales, she has been recognized by both local and international media as “The Grande Dame of Real Estate,” “The Billionaire’s Broker,” and “The First Lady of Luxury Real Estate.” Her client list includes Fortune 500 executives and high-profile celebrities such as Sonny and Cher, Lionel Richie, and Taylor Swift.

At the heart of her enduring success is a deeply caring and committed approach to both business and life. Beyond her pioneering achievements in real estate, Rey is widely respected for her dedication to philanthropic causes and community initiatives. She is a vocal advocate for women’s empowerment, children’s welfare, and affordable housing for underserved populations.

A highly sought-after luxury realtor with unmatched expertise in the Beverly Hills and greater Los Angeles markets, Joyce Rey continues to deliver exceptional outcomes for her clientele with grace, precision, and integrity.

301 North Canon Drive
Beverly Hills, CA 90210

310.291.6646

Joyce@JoyceRey.com

Two years after her first major sale, Joyce Rey reached a defining milestone in her career: assisting legendary acting coach Lee Strasberg in purchasing a home in Brentwood. The transaction marked the beginning of her rise to prominence in the luxury real estate world. Her reputation for hands-on service, sharp negotiation skills, and composed professionalism quickly began to solidify.

Throughout the 1970s, Rey orchestrated several high-profile deals, including multiple sales of the iconic Owlwood and Pickfair estates. Among Owlwood’s notable owners were music icons Sonny and Cher. In 1978, she brokered the estate’s sale for $4.2 million—a record-breaking price at the time. A year later, she facilitated the sale of Pickfair to Jerry Buss, the late owner of the Los Angeles Lakers.

Following this string of landmark achievements, Rey joined forces with prominent Beverly Hills realtor Harleigh Sandler in 1979 to establish Rodeo Realty, widely recognized as the first real estate firm in the United States to focus exclusively on multimillion-dollar properties.

Since then, Joyce Rey has never looked back. She has continued to break sales records, represent A-list celebrities and global elites, and establish herself as one of the most accomplished and sought-after luxury real estate professionals in Los Angeles.