Dom Pérignon: A Brief History of the Iconic Champagne
Creation…
At the heart of “Creation is an eternal journey” lie conversations where creativity comes to life. The films delve into each creator’s personal journey, unfolding through insightful conversations. Opening with a question on the essence of creation, the creators reflect on their craft, the unseen forces that drive them, and the profound connections between their artistry and the eternal journey of creation. Through these portraits and films, the campaign captures moments of profound intimacy, revealing how each creator, in their own way, becomes part of the journey that shapes Dom Pérignon’s legacy.
Origins in the Abbey of Hautvillers
The story of Dom Pérignon begins in the 17th century at the Abbey of Hautvillers in the Champagne region of France. Dom Pierre Pérignon (1638–1715), a Benedictine monk, was appointed cellar master at the abbey in 1668. Contrary to popular myth, he did not invent champagne, but he played a pivotal role in improving wine production methods during a time when winemakers struggled with refermentation in bottles—a problem that often caused bottles to explode.
Dom Pérignon's innovations included:
Meticulous grape selection and blending
Use of thicker glass bottles to reduce breakage
Cork stoppers secured with hemp string (replacing wooden plugs)
Methods to clarify wine and prevent spoilage
He worked tirelessly to create a more consistent and higher-quality still wine, not sparkling as we know it today. The phrase often attributed to him—“Come quickly, I am tasting the stars!”—is a charming legend, not a factual quote.
The Modern Champagne House: Moët & Chandon
The Dom Pérignon brand as we know it today was created much later. In the 20th century, Moët & Chandon, one of the largest and most prestigious Champagne producers, launched Dom Pérignon as a prestige cuvée—a luxury vintage Champagne first released in 1921 (but not sold until 1936). It was positioned as a symbol of refinement and celebration, often served at royal banquets and high-society events.
Key milestones:
1921: First vintage created (released in 1936)
1947–1971: Dom Pérignon vintages became more consistent and celebrated
1980s onward: The brand gained international acclaim and became synonymous with luxury
What Makes Dom Pérignon Unique?
Vintage only: Unlike many Champagnes, Dom Pérignon is only produced in the best years. Every bottle is from a single harvest.
Aging: Bottles are aged for a minimum of 7 years on lees before release, with some Plénitude (P2, P3) versions aged for decades.
Blend: Typically a near-equal mix of Pinot Noir and Chardonnay, though the exact ratio changes depending on the vintage.
Cultural Legacy
Dom Pérignon has appeared in:
Presidential dinners and royal weddings
James Bond films (“The 1953 Dom Pérignon is exquisite!”)
Lyrics by artists from Notorious B.I.G. to Lady Gaga
It represents more than just Champagne—it symbolizes elegance, exclusivity, and celebration.
